Are you thinking of gifting a company-branded towel or tote bag as part of your next promotional giveaway? Perhaps you work in the hospitality industry and want to kit out your team in personalised aprons or workwear? Or maybe you’re a sports-based business keen to distribute customised running pouches to your customers as a corporate gift?
There are a multitude of corporate gifts or promo items out there (many of which can be found in our range) that are made from cotton and various types of fabric and they work brilliantly when branded using the digital transfer printing technique.
What is digital transfer printing?
Digital transfer printing is one of the most advanced branding solutions available on the market today, delivering high-resolution, photo-realistic results.
A digital transfer is able to produce full colour complex designs onto fabric materials, such as clothing, towels, bags, or caps. The artwork is printed onto white transfer paper, cut out with a specialised machine, and placed onto the object. A specific amount of heat and pressure is then applied to the design, and voilà, the image adheres permanently to the item. Before you know it you’re staring at a perfect, high-quality replica of your company logo on your next corporate gift.
What’s the difference between transfer printing and screen printing?
Digital transfer printing prints the image onto transfer paper and then applies it to the product. Screen printing uses a more manual design process whereby a stencil is created and used to apply layers of ink onto the printing surface, in order to create the desired image.
The advantages of digital transfer printing
Branding created by digital transfer printing does not stretch with the garment or ‘weigh it down’ – rather it ensures utmost comfort which makes it a superb choice for branding workwear. But that’s not the only reason we love this printing technique. Here are a few more:
It is cost effective
It works well for complicated, layered designs
No matter how many colours are in your design, or how complicated the artwork, digital transfer printing only has one set-up cost, making it a simple and affordable branding solution.
For photographic quality images with a full spectrum of vibrant and bright colours, sharp detail and a sense of depth, digital transfer printing works brilliantly. It doesn’t matter how complicated, or intricate your company artwork is, every aspect will be sharp and clear in the printed version.
Products that pair well with digital transfer printing
The following products work well when custom-branded with digital transfer printing but please do get in touch with us, should you have any questions whatsoever.
Tote bags
Aprons
Towels
Hospitality uniforms
Sports gear
Workwear
